OUR STORY
Setting a New Standard for Luxury Service-Led Networks
AUGUSTA, Western Australia — The landscape of independent business is evolving with the growth of LA PEAUX®, a premium, designer-led service network. Founded by Jacqualine Timms, LA PEAUX® introduces a sophisticated, “service-first” model that bridges the gap between high-end professional beauty, wellness, and the autonomy of independent entrepreneurship.
For two decades, Timms has meticulously crafted an ecosystem that rejects the traditional “catalogue” approach. Instead, LA PEAUX® operates as a designer house, where professional standards are the primary asset, and business growth is the natural byproduct.
A Foundation Built for Growth
LA PEAUX® is an inclusive network, welcoming aspiring entrepreneurs from all backgrounds to join as independent Atelier Consultants. There is no joining fee to begin. LA PEAUX® provides a complete, no-cost brand kit, including marketing templates, social media assets, and professional infrastructure, ensuring every consultant is equipped for success from day one.
“I set out to build a luxury service-led brand,” says founder Jacqualine Timms. “We are a professional house where the standard comes first. This is a luxury service network built by professionals, for professionals.”
The Architecture of the House
The LA PEAUX® model relies on pillars that ensure sustainability and high-end positioning:
- Sovereign Ateliers. Consultants manage their own Fresha sites, tailoring their service menus to include signature LA PEAUX® rituals, transformation packages, and bespoke memberships. They retain 100% of their service revenue.
- Transform Your Mind, Transform Your Life. LA PEAUX®’s signature 8-Week personal development program. Consultants who have personally completed the program are authorised to promote, enrol clients into, and earn 50% commission from it.
- The Library of Guides. A curated library of guides spanning personal development, neuroscience, and the mind — from leadership to sales and beyond — organised across dedicated shelves by subject. Atelier Consultants purchase guides at wholesale and resell them through their own Fresha site at LA PEAUX®’s recommended retail price or their own, while members of the public pay full retail when purchasing directly.
- Professional Elevation. To support a “white-glove” standard, consultants can optionally invest in recommended luxury spa uniforms and the JacqualineEve Jewellery Collection (available in Australia). These are recommendations only, never required. Consultants also receive a bespoke gold suit as recognition upon completing their first White Glove event.
Redefining the Industry
LA PEAUX® represents a shift toward professional sustainability. By empowering consultants to earn through their own services, the signature Transform Your Mind, Transform Your Life program, and LA PEAUX®’s curated Library of Guides, the model offers an elegant career path that mirrors the stature of a luxury design house.
Founding Atelier Consultant positions are now open globally.
About LA PEAUX®
LA PEAUX® is a luxury service-led network and business platform headquartered in Western Australia, dedicated to high-standard rituals and professional transformation. LA PEAUX® provides a professional pathway for entrepreneurs to build sustainable, sovereign businesses.
Media enquiries: lapeaux.com/pages/contact-us