LA PEAUX® Atelier Private & Atelier Beauty at Home (Mobile) Standards and Brand Policy

LA PEAUX Atelier Private luxury in-home salon with elegant white furnishings and a serene, spa-like atmosphere.

LA PEAUX® Atelier Private Salon Standards & Brand Policy

Purpose

The LA PEAUX® Atelier Private Salon is a designer-led luxury experience, not a traditional home salon. To protect brand integrity, consistency, and the premium client experience, all Atelier Private spaces must meet the following environment, aesthetic, and presentation standards.

1. Approved Colour Palette

Atelier Private salons must remain within the LA PEAUX brand colour system:

  • Primary colours:
    • White
    • Soft Grey
    • Ash Grey
  • Accent colour:
    • Gold (brushed or soft metallic only)

✅ Colours may be mixed and matched to suit the consultant’s home environment
❌ Colours outside this palette are not permitted

2. Walls & Flooring

Walls (choose one):

  • White
  • Soft grey
  • Ash grey

Flooring (choose one):

  • White
  • Soft grey
  • Ash grey

❌ Dark colours, bold feature walls, patterns, timber tones, or coloured carpets are not permitted
❌ No visible wear, clutter, or domestic décor within the treatment area

3. Furniture & Fixtures

All furniture must reflect a luxury, minimalist aesthetic:

Approved finishes:

  • White
  • Soft grey
  • Gold accents

Required elements:

  • Professional treatment bed with white LA PEAUX-branded linen
  • White cabinetry or trolley units
  • Gold or brushed brass hardware
  • Soft, warm lighting (no harsh clinical lighting)

❌ Timber, black, industrial, boho, colourful, or salon-style furniture is not permitted

4. Linen, Towels & Presentation

  • Treatment bed must be dressed in white linen
  • LA PEAUX branding must be visible where supplied (e.g. embroidered linens)
  • Towels must be white or soft grey only
  • All items must be freshly laundered, pressed, and professionally presented

5. Styling & Environment

  • Space must feel calm, elegant, and uncluttered
  • Minimal styling only — candles, trays, mirrors, and accessories must remain within the colour palette
  • No visible personal items, household objects, or unrelated products

The environment should resemble a luxury hotel spa or private atelier, not a residential room.

6. Consultant Attire

All Atelier Private Consultants must present in alignment with brand standards:

Required uniform:

  • White shirt featuring “LA PEAUX Atelier” logo
  • Yellow/gold logo background as supplied
  • Clean, pressed, and well-fitted

Hair, makeup, and overall grooming must reflect a polished, professional, luxury aesthetic.

Woman wearing a white shirt with 'LA PEAUX Atelier' logo on a white background

7. Brand Compliance & Approval

  • All Atelier Private Salon spaces are subject to approval prior to offering services
  • LA PEAUX reserves the right to request updates or adjustments to ensure brand alignment
  • Failure to maintain standards may result in removal of Atelier Private status

Brand Statement

The LA PEAUX® Atelier Private Salon represents luxury, elegance, and intentional living.
Every space must embody the lifestyle we represent — refined, aspirational, and thoughtfully curated.

This is not about perfection.
It is about consistency, integrity, and elevated experience.

 

LA PEAUX® Beauty at Home (Mobile) Standards & Brand Policy

Purpose

The LA PEAUX® Beauty at Home service delivers a luxury, designer-led professional experience directly to clients’ homes. To maintain brand integrity, consistency, and a premium client experience, all mobile services must meet the following environment, aesthetic, and presentation standards.

1. Approved Colour Palette

All mobile service setups must adhere to the LA PEAUX® brand colour system:

Primary colours:

  • White
  • Soft Grey
  • Ash Grey

Accent colour:

  • Gold (brushed or soft metallic only)

❌ Colours outside this palette are not permitted.

2. Treatment Space Setup

When delivering mobile services, the treatment area must create a calm, luxurious, and professional environment where possible:

  • Use a professional treatment bed (White , Black or Grey) with white LA PEAUX-branded linen.
  • Use white or soft grey trolley units or portable cabinetry for tools and products.
  • Soft, warm lighting must be used; harsh, clinical, or coloured lighting is not permitted.
  • The space must be free of clutter, personal items, or unrelated household objects.

3. Equipment & Presentation

  • All linen and towels must be white or soft grey only, freshly laundered and professionally presented.
  • Portable tools and products must be neatly organised and aligned with the LA PEAUX® luxury aesthetic.
  • Any branded items supplied by LA PEAUX® must be visible and correctly positioned.

4. Styling & Environment

  • Mobile services must create the feel of a luxury hotel spa or private atelier.
  • Minimal, elegant styling only — trays, candles, mirrors, and accessories must remain within the approved colour palette.
  • The work station environment must remain uncluttered, professional, and immersive.

5. Consultant Attire

All LA PEAUX® Beauty at Home Consultants must present in alignment with brand standards:

Required uniform:

  • White Spa Tunic featuring “LA PEAUX Atelier” logo with gold accent background as supplied which is purchased directly from LA PEAUX.
  • Clean, pressed, and well-fitted
  • Hair, makeup, and overall grooming must reflect a polished, professional, luxury aesthetic

6. General Compliance

  • Mobile services must operate by appointment only.
  • Consultants must comply with all local regulations relating to health, safety, and residential service provision.
  • The luxury, brand-aligned experience must be maintained in every aspect of the service delivery.