LA PEAUX® mission statement, vision statement, brand values and founding quote
"Beauty is the Essence of Life"™
JACQUALINE TIMMS · FOUNDER · LA PEAUX®
Our Mission
Why we exist
LA PEAUX® exists because the direct selling industry is missing something — a service brand worthy of the people inside it. After twenty years of building a brand at the intersection of beauty, wellness and personal development, Jacqualine Timms created LA PEAUX® to fill that gap: a designer-led luxury service brand where standards come first, real transformation is the product, and everyone who carries the brand is genuinely proud to carry it.
Our Vision
Where we are going
LA PEAUX® is building a global network of Atelier Consultants — a luxury service brand built to a new standard. The vision: a designer-led network that transforms lives, elevates careers, and redefines what it means to build a business in this industry. The standard was always possible. LA PEAUX® is simply the first brand to demand it.
Our Core Values
Transformation
We believe everyone carries the capacity for profound change. LA PEAUX® was born from transformation and exists to ignite it in others.
Authenticity
We do not follow trends. We honour stories. Everything we create is rooted in twenty years of Jacqualine's lived experience — not borrowed ideas.
Inside Out Beauty
True beauty begins at the cellular level. Our rituals, programs and wellness philosophy nourish skin, the body, mind and spirit as one.
Independence
LA PEAUX® is a registered trademark with its own intellectual property. Our consultants carry a brand that is built to last — one that belongs to them.
Community
The Atelier Consultant family is built on people lifting each other. We grow together, we celebrate together
Courage
It takes courage to begin again. We know this because our founder did it from nothing. We honour that courage in everyone who joins us.
Our Promise
"We will never ask you to carry a brand you do not own, sell a dream you cannot build, or be anyone other than who you truly are. LA PEAUX® is yours to grow, yours to share, and yours to keep."
— JACQUALINE TIMMS · FOUNDER · LA PEAUX®